The most important data question

Data is an imperfect reflection of the real world. Keep that in mind when using data to solve business problems.

Photo by Faye Cornish on Unsplash
  1. It provides a powerful mental image helping us to embrace and adopt data ultimately for the benefit of ours and our businesses.
  2. It prompts us to think critically about how well data is representing our real-world situation and constantly look for both gaps and biases in the data.



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Adam Votava

Data scientist | avid cyclist | amateur pianist (I'm sharing my personal opinion and experience, which should not to be considered professional advice)